Independent strategy consultancy
Clear thinking for complicated decisions.
Northwind Advisory helps founders, boards and operating teams make better calls on strategy, pricing and growth — without the forty-slide deck.
About
A small firm built for decisive work
We are a team of former operators and analysts who spent a decade running growth, pricing and finance functions before advising on them. That means we care about what happens after the recommendation.
Engagements are short, senior-led and priced up front. You get the people you met in the first call, a written plan you can act on, and a follow-up review once it is live.
- Years in practice
- 12
- Engagements completed
- 140+
- Repeat clients
- 68%
- Average engagement
- 6 weeks
Services
What we do
Focused engagements with a defined outcome, not open-ended retainers.
Team
The people you will work with
Senior partners lead every engagement from first call to final review.
- HM
Helena Marques
Managing Partner
Former COO of a B2B software company; leads strategy and pricing engagements.
- DO
Daniel Osei
Partner, Growth
Built and ran growth teams at two marketplaces before joining Northwind.
- PN
Priya Natarajan
Principal, Research
Leads customer research and commercial diligence; ex-equity analyst.
- TF
Tomás Ferreira
Associate Partner
Runs board and investor readiness work; former finance director.
Testimonials
What clients say
“We had debated pricing for two years. Northwind gave us a decision in six weeks and a rollout that did not lose a single enterprise account.”
Sara Lindqvist
CEO, Fjord Analytics
“The strategy review was the first time our board and management team agreed on the three things that mattered. Worth every hour.”
Marcus Ahmed
Chair, Brightline Logistics
“Direct, well-prepared, and honest about what they did not know. That is rarer than it should be in advisory work.”
Inês Carvalho
Founder, Terra Foods
Contact
Let’s talk
Tell us a little about the decision you are facing. We reply within one working day.
Phone
Address
Hours
- Monday – Friday, 09:00 – 18:00 WET
- Closed on public holidays